THE PROCESS OF DEVELOPING AND REGISTERING A TRADEMARK FOR A PROPOSED FLORIST FRANCHISE IN THE UNITED KINGDOM.

Abstract

This work describes the process of developing and registering a trademark for a new business in the United Kingdom. It explains how trademarks are defined under UK law, their importance as items of intellectual property and the benefits of registration to a business owner. The work investigated the registration process, the structure of the NICE classification system and the actions required to ensure a problem free application examination in the context of a graphic designer’s work. The research method is that of a normative case study investigating the procedural process of registration. The information embedded in regard to the appropriateness of graphic imagery is, however, by its nature subjective. This is a practice lead study, based on the research and development of a series of graphic devices executed in close collaboration with the client. The deliverable being a pair of registered trademarks. The study underlines the importance of understanding intellectual property rights and the need for adequate background research before starting the design process involved in developing a visual identity.