The impact of digital data visualisation on business process and work efficiency : a case study of Foxdo limited company, Finland
Lokupathirage, Indusri (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025112830791
https://urn.fi/URN:NBN:fi:amk-2025112830791
Tiivistelmä
This thesis analyses the impact of digital data visualisation on business processes and work efficiency. Foxdo Limited Company has been selected as the case company, which is a small and medium-sized enterprise (SME). This company has been selected as the author of this thesis has implemented a digital data visualisation system in the company in March 2025. Ever since the company has been using the system, and has a lot of experience with both the legacy manual Excel-based system and the current implemented system. The main goal of this study was to analyse employees’ perspectives of both the systems and how they affected their decision-making, operational workflow, and cross-departmental coordination. Most organisations are using digital data visualisation systems for data analytics and decision-making; hence, it is very important to know employees’ perspectives regarding the systems and what benefits and challenges they get from them.
A qualitative research approach has been used in this study. Fifteen open-ended questions have been provided to the employees who are using the digital data visualisation system. Those respondents are from various departments, different years of experience, and different levels of job roles. Employees’ perceptions are being considered during this survey. Data was analysed using thematic analysis, supported by the Technology Acceptance Model (TAM) and the Cognitive Load Theory (CLT). The findings show how a digital data visualisation tool impact organisation's decision-making, workflow efficiency, system usability, and the usage of the long run. A software has not been used to perform thematic analysis as the total number of survey participants is six. Microsoft Power BI has been taken into consideration as a digital data visualisation tool. Work efficiency, decision-making, user acceptance, and reduced cognitive load are a few of the factors analyse in this research.
The survey responses were analysed, and a set of findings was identified during this survey. A summary has been presented about the research background, design, methodology, and key findings. Finally main and sub research questions have been addressed, and a conclusion has been presented with practical implications.
A qualitative research approach has been used in this study. Fifteen open-ended questions have been provided to the employees who are using the digital data visualisation system. Those respondents are from various departments, different years of experience, and different levels of job roles. Employees’ perceptions are being considered during this survey. Data was analysed using thematic analysis, supported by the Technology Acceptance Model (TAM) and the Cognitive Load Theory (CLT). The findings show how a digital data visualisation tool impact organisation's decision-making, workflow efficiency, system usability, and the usage of the long run. A software has not been used to perform thematic analysis as the total number of survey participants is six. Microsoft Power BI has been taken into consideration as a digital data visualisation tool. Work efficiency, decision-making, user acceptance, and reduced cognitive load are a few of the factors analyse in this research.
The survey responses were analysed, and a set of findings was identified during this survey. A summary has been presented about the research background, design, methodology, and key findings. Finally main and sub research questions have been addressed, and a conclusion has been presented with practical implications.