Examine the effects of art on Asian hotel customers by virtual reality
Nguyeb, Nghi (2025)
2025
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https://urn.fi/URN:NBN:fi:amk-2025121135224
https://urn.fi/URN:NBN:fi:amk-2025121135224
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In the hotel industry, art can be utilized as an effective means to enhance and enrich the customer experience (Cheng et al., 2016, 95). In Finland, hotels with distinctive design elements aim to offer guests an extraordinary stay (Visit Finland). Nevertheless, investing in art involves significant risk due to its high costs and the subjective responses to art from the customers (Cheng et al. 2016, 96).
Art perception is highly influenced by the artwork itself and guest characteristics (Godovykh 2024, 441). Due to differences in their art and culture, Asian customers may respond differently to the artworks in the Finnish art hotels.
Various attempts have been made to assess the art perception and experience of customers in hotels, but most require customers to stay on-site for interviews or surveys. The purpose of the thesis is to propose a solution for Finnish hotels to evaluate the art preferences of potential Asian customers and the effects of art in the hotel room on customer experience using an online virtual reality hotel room.
In the thesis, a three-dimensional virtual reality hotel room is created in Planner5D. The Finnish artwork Purple moon (Salminkivi 2016) is installed in the online room. The virtual hotel room is then included in an online survey alongside quantitative questionnaires to get the responses from the participants.
The results show that Asian customers generally have positive reactions to the Finnish artwork. The artwork can affect the immersive/escapist experience of the customers. The virtual reality model can receive customer insight; however, it can be improved in the future.
Overall, the virtual model effectively supports designing and visualizing a hotel room with artwork. It allows hotels to test different art placements, and gather customers feedback. The model helps optimize room design and provides valuable insights into how art can enhance the customers experience.
Art perception is highly influenced by the artwork itself and guest characteristics (Godovykh 2024, 441). Due to differences in their art and culture, Asian customers may respond differently to the artworks in the Finnish art hotels.
Various attempts have been made to assess the art perception and experience of customers in hotels, but most require customers to stay on-site for interviews or surveys. The purpose of the thesis is to propose a solution for Finnish hotels to evaluate the art preferences of potential Asian customers and the effects of art in the hotel room on customer experience using an online virtual reality hotel room.
In the thesis, a three-dimensional virtual reality hotel room is created in Planner5D. The Finnish artwork Purple moon (Salminkivi 2016) is installed in the online room. The virtual hotel room is then included in an online survey alongside quantitative questionnaires to get the responses from the participants.
The results show that Asian customers generally have positive reactions to the Finnish artwork. The artwork can affect the immersive/escapist experience of the customers. The virtual reality model can receive customer insight; however, it can be improved in the future.
Overall, the virtual model effectively supports designing and visualizing a hotel room with artwork. It allows hotels to test different art placements, and gather customers feedback. The model helps optimize room design and provides valuable insights into how art can enhance the customers experience.