Strategic Brand Positioning for Emerging Fashion Brands in Finland.
Parsana, Divyang (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121235351
https://urn.fi/URN:NBN:fi:amk-2025121235351
Tiivistelmä
Effective brand positioning is crucial for up-and-coming fashion firms looking to establish themselves in Finland's vibrant and competitive fashion market. Understanding consumer preferences, cultural values, and brand identity impressions is just as important to achieving a significant market presence as manufacturing high-quality products. Gaining trust, loyalty, and visibility in the Finnish market re-quires creating brands that are genuine, unique, and morally sound.
The strategic brand positioning strategies used by Finnish developing fashion firms are examined in this thesis. The study's objectives are to pinpoint important elements affecting consumer perceptions, assess successful positioning tactics, and offer new brands useful advice on how to set themselves apart from more established rivals. This study advances our understanding of how up-and-coming fashion brands can gain credibility, visibility, and a competitive edge by examining brand identity, con-sumer interaction, sustainability, and digital marketing strategies. The findings are meant to assist marketers, legislators, and fashion entrepreneurs in promoting unique and sustainable branding strategies in Finland's fashion sector.
The strategic brand positioning strategies used by Finnish developing fashion firms are examined in this thesis. The study's objectives are to pinpoint important elements affecting consumer perceptions, assess successful positioning tactics, and offer new brands useful advice on how to set themselves apart from more established rivals. This study advances our understanding of how up-and-coming fashion brands can gain credibility, visibility, and a competitive edge by examining brand identity, con-sumer interaction, sustainability, and digital marketing strategies. The findings are meant to assist marketers, legislators, and fashion entrepreneurs in promoting unique and sustainable branding strategies in Finland's fashion sector.