Exploring customer satisfaction in Kajaani's beauty services industry: a study on service quality and customer experience

Abstract

The beauty service sector is essential for boosting individual well-being and bolstering regional economies. It takes more than just providing high-quality services to achieve high levels of customer satisfaction in this sector; it also entails comprehending client needs, service expectations, and overall experience. Providing dependable, superior services while upholding moral business conduct, professional standards, and enduring client connections is necessary for sustainable customer satisfaction.

This thesis examines customer satisfaction strategies used by salons and service providers in Kajaani's beauty services industry. The study's objectives are to evaluate existing service tactics, pinpoint important variables affecting customer satisfaction, and provide suggestions for enhancing customer satisfaction and service quality. This study advances knowledge of how companies in the beauty service industry can improve customer loyalty, operational effectiveness, and competitiveness by looking at service quality, client expectations, and feedback methods. The results will be helpful to service providers, entrepreneurs, and legislators who want to improve client happiness and support the regional beauty service sector.