Effective use of LinkedIn marketing in B2B for tech start-ups
Vo, Khoi (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2025121536243
https://urn.fi/URN:NBN:fi:amk-2025121536243
Tiivistelmä
The purpose of this thesis was to evaluate LinkedIn's efficiency in assisting B2B tech neology firms in acquiring customers. The study focused on how LinkedIn promotes customer acquisition through postings, lead forms, and tracking tools, with a focus on new digital software and artificial intelligence enterprises. Their key goals included examining current usage trends, identifying highly effective content and marketing, and high-lighting concerns in comparison to other platforms.
For these reasons, the author conducted thorough studies on relevant literature and used theoretical frameworks such as AIDA, AISAS, TAM, and RBV. In addition, I con ducted qualitative interviews with marketing directors and quantitative assessments of marketing departments. Data collected using these approaches were combined with qualitative data from industry sources. This research allowed us to clarify the relationship between LinkedIn activities and the customer journey, as well as evaluate their contribution to engagement and revenue generation.
The results demonstrated that LinkedIn is extremely beneficial for B2B technology companies, with materials such as case studies and technical blogs producing significant interaction. Followers and website visits increase sales revenue, while social and sales-related posts improve consumer interactions. Resource limitations and ROI measurement are two major challenges. The essential point is that effective use of LinkedIn, with a focus on brand personality and consistent posting, can result in high quality lead creation without the need for cold messaging or marketing.
For these reasons, the author conducted thorough studies on relevant literature and used theoretical frameworks such as AIDA, AISAS, TAM, and RBV. In addition, I con ducted qualitative interviews with marketing directors and quantitative assessments of marketing departments. Data collected using these approaches were combined with qualitative data from industry sources. This research allowed us to clarify the relationship between LinkedIn activities and the customer journey, as well as evaluate their contribution to engagement and revenue generation.
The results demonstrated that LinkedIn is extremely beneficial for B2B technology companies, with materials such as case studies and technical blogs producing significant interaction. Followers and website visits increase sales revenue, while social and sales-related posts improve consumer interactions. Resource limitations and ROI measurement are two major challenges. The essential point is that effective use of LinkedIn, with a focus on brand personality and consistent posting, can result in high quality lead creation without the need for cold messaging or marketing.