An analytical overview of the SAT market in Vietnam
Nguyen, Phuong Nga (2025)
2025
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202601071091
https://urn.fi/URN:NBN:fi:amk-202601071091
Tiivistelmä
The thesis explores the SAT market in Vietnam through research on customers and SAT preparation centers. The thesis objective is to provide an overview of the SAT preparation market in Vietnam.
The qualitative data includes customer behavior, psychology, and motivation, while quantitative data covers course pricing, duration, and structure. The thesis examines the history and evolution of the SAT. Customer analysis is conducted through market segmentation, including demographic, geographic, psychographic, and behavioral factors. This analysis reveals the differences among customer groups and how each segment influences purchasing decisions. About 10 SAT preparation centers in Vietnam were analyzed to gather information on course structure, prices, class sizes, and duration.
The thesis aims to provide a detailed understanding of the needs, expectations, and motivations of customers. In the end, the thesis offers insights to help marketers understand how SAT courses are organized and identify target customers to develop suitable strategies.
The qualitative data includes customer behavior, psychology, and motivation, while quantitative data covers course pricing, duration, and structure. The thesis examines the history and evolution of the SAT. Customer analysis is conducted through market segmentation, including demographic, geographic, psychographic, and behavioral factors. This analysis reveals the differences among customer groups and how each segment influences purchasing decisions. About 10 SAT preparation centers in Vietnam were analyzed to gather information on course structure, prices, class sizes, and duration.
The thesis aims to provide a detailed understanding of the needs, expectations, and motivations of customers. In the end, the thesis offers insights to help marketers understand how SAT courses are organized and identify target customers to develop suitable strategies.