Conference services in Kokkola : case study Sokos Hotel Kaarle
Salmela, Taina (2005)
2005
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202604247699
https://urn.fi/URN:NBN:fi:amk-202604247699
Tiivistelmä
The amount of conferences in Finland has tripled in the past 15 years. The growth can also be seen in the conference services of Kokkola and Sokos Hotel Kaarle although statistically Central Ostrobothnia and Kokkola are not very popular conference places. Kokkolas' conference offerers are doing cooperation in nation-wide marketing in order to make the region more known and interesting conference place.
This thesis was made together with Sokos Hotel Kaarle. The thesis researched Sokos Hotel Kaarle's conference service operations and the level of conference services. Focus is placed on making the conference reservation, conference facilities and personnel. Sokos Hotel Kaarle's services and operations are compared to literature findings of conference operations that are generally felt important.
In order to stand out in regional competition Sokos Hotel Kaarle wants to develop its conference services. One way to do that is to offer quality and updated equipment and good service. To be able to develop these there was a research about customer satisfaction to Sokos Hotel Kaarle's conference organizers. A questionnaire was implemented in April 2005 among conference organizers. According to the findings the level of customer service is good. When analyzing the results it occurred that there is a need for a Conference Hostess.
This thesis was made together with Sokos Hotel Kaarle. The thesis researched Sokos Hotel Kaarle's conference service operations and the level of conference services. Focus is placed on making the conference reservation, conference facilities and personnel. Sokos Hotel Kaarle's services and operations are compared to literature findings of conference operations that are generally felt important.
In order to stand out in regional competition Sokos Hotel Kaarle wants to develop its conference services. One way to do that is to offer quality and updated equipment and good service. To be able to develop these there was a research about customer satisfaction to Sokos Hotel Kaarle's conference organizers. A questionnaire was implemented in April 2005 among conference organizers. According to the findings the level of customer service is good. When analyzing the results it occurred that there is a need for a Conference Hostess.