A Marketing Plan for Santalahti Holiday Resort
Lehtinen, Emilia; Paakki, Pauliina (2015)
Saimaan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201505148078
http://urn.fi/URN:NBN:fi:amk-201505148078
Tiivistelmä
The purpose of the study was to create a marketing plan for Santalahti Holiday Resort. The aim was to find new ways to attract customers to visit Santalahti Holiday Resort and to improve the company’s social media marketing.
Data for this study was collected mainly by using qualitative research method. No questionnaire was conducted, since it was not necessary. The information for the theoretical part was gathered from books, articles, the Internet and by interviewing the company owners. The empirical part was written based on the
theoretical part, interviews with the company owners and information about the company.
The marketing plan of this study can be used by the company to improve their marketing. The marketing plan includes the company’s objectives and strategies how to achieve them. The strategies of the marketing plan are feasible and realistic. All strategies were designed in such a way that they can also be implemented financially.
Data for this study was collected mainly by using qualitative research method. No questionnaire was conducted, since it was not necessary. The information for the theoretical part was gathered from books, articles, the Internet and by interviewing the company owners. The empirical part was written based on the
theoretical part, interviews with the company owners and information about the company.
The marketing plan of this study can be used by the company to improve their marketing. The marketing plan includes the company’s objectives and strategies how to achieve them. The strategies of the marketing plan are feasible and realistic. All strategies were designed in such a way that they can also be implemented financially.