Evaluation of a Marketing Campaign: A Case Study of Company X
Moisio, Ada (2015)
Moisio, Ada
Laurea-ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052710588
https://urn.fi/URN:NBN:fi:amk-2015052710588
Tiivistelmä
This thesis concentrates on evaluating a marketing campaign for the case Company X in Finland. The thesis will present the importance of thoroughly understanding different stages of the process of implementing a public communication campaign. Systematic evaluation of marketing campaigns can provide the case company with invaluable information.
The reason for elaborating this research was the authors aspiration in cooperation with case companies management to evaluate campaign data from a new point of view. The case company hoped to find development ideas as well improve their business activities in the process.
Best scenario would provide the company management with new improvement propositions that could lead towards a stronger market share.
Material for the research was collected via interviews which were arranged with the case company representatives and also by utilizing desk research methods. This material was researched and analyzed to help support the case company to achieve their campaigning targets.
Indeed , the evaluation of campaign X has provided the case company with a clear comprehension of the changes and development stages that need to take place to further improve the campaigning. The right enhancements will enable the case company to reach more potential customers with greater results.
Finally the research proved to be successful in providing the case company and the researcher with new knowledge and thus advancing the businesses of case company. The new perspective on viewing the public communications campaigns has encouraged the management of the case company to consider further evaluation of campaigns and implementation of new methods.
The reason for elaborating this research was the authors aspiration in cooperation with case companies management to evaluate campaign data from a new point of view. The case company hoped to find development ideas as well improve their business activities in the process.
Best scenario would provide the company management with new improvement propositions that could lead towards a stronger market share.
Material for the research was collected via interviews which were arranged with the case company representatives and also by utilizing desk research methods. This material was researched and analyzed to help support the case company to achieve their campaigning targets.
Indeed , the evaluation of campaign X has provided the case company with a clear comprehension of the changes and development stages that need to take place to further improve the campaigning. The right enhancements will enable the case company to reach more potential customers with greater results.
Finally the research proved to be successful in providing the case company and the researcher with new knowledge and thus advancing the businesses of case company. The new perspective on viewing the public communications campaigns has encouraged the management of the case company to consider further evaluation of campaigns and implementation of new methods.