A market analysis of the Finnish self-storage industry
Renlund, Carl-Johan (2015)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052510065
https://urn.fi/URN:NBN:fi:amk-2015052510065
Tiivistelmä
In an ever-growing economy, where an individual’s possessions seem to constantly accumulate, the negative aspects of ownership are experienced by many. Possessing a lot of items can be very time consuming and exhausting. Meanwhile, centralization is increasingly squeezing people into smaller areas of living. People are frequently required to move house, which can lead to a logistical nightmare. The self-storage industry has emerged as a solution to this problem and only recently found its place in Finland.
This report will introduce the reader to the Finnish self-storage market as it currently exists, and examine where it might be heading. In order to make a market forecast the industry was first defined. This was done by analysing the self storage operations and driving factors. Qualitative data was gathered by direct contact with the main self-storage operators in Helsinki. This introduction and secondary research works as a basis for assumptions made in the research.
In the methodology an empirical approach was used, with the goal of forecasting the future market. This was done by gathering statistical material about the Finnish environment, as well as financial data from the chosen self-storage operators. By combining the driving factors with the empirical research results were produced. The research will give informational value to potential investors, self-storage operators, as well as curious customers.
As described, the main objective of this report is to provide strong arguments for estimating the future market of the Finnish self-storage industry. However, key for a successful research is also to present objective data, thus leaving the reader open to make their own assumptions.
This report will introduce the reader to the Finnish self-storage market as it currently exists, and examine where it might be heading. In order to make a market forecast the industry was first defined. This was done by analysing the self storage operations and driving factors. Qualitative data was gathered by direct contact with the main self-storage operators in Helsinki. This introduction and secondary research works as a basis for assumptions made in the research.
In the methodology an empirical approach was used, with the goal of forecasting the future market. This was done by gathering statistical material about the Finnish environment, as well as financial data from the chosen self-storage operators. By combining the driving factors with the empirical research results were produced. The research will give informational value to potential investors, self-storage operators, as well as curious customers.
As described, the main objective of this report is to provide strong arguments for estimating the future market of the Finnish self-storage industry. However, key for a successful research is also to present objective data, thus leaving the reader open to make their own assumptions.