Customer satisfaction survey: Tiger Muay Thai
Jaatinen, Veera (2015)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060211981
https://urn.fi/URN:NBN:fi:amk-2015060211981
Tiivistelmä
The fitness industry is blooming, and people are keen on healthy lifestyles. Training centers attract more and more people nowadays. Tourists travel to Phuket, Thailand for training camps lasting several weeks. A well-known training center, Tiger Muay Thai, offers a wide range of fitness classes and working out premises and in addition accommodation, recreational activities, and food services.
The goals of this study are to find out the level of customer satisfaction towards the services offered by Tiger Muay Thai. The research will provide answers to three research questions: what are the existing customer’s habits, in what level is the quality of the services, and how Tiger could improve its services. A customer satisfaction survey was used to figure out the level of satisfaction from the existing customers.
The study carried out results on the overall experience customers are receiving at Tiger Muay Thai. Beneficial feedback was received on improving the existing services and possibly developing the future services. Customers seemed to be satisfied with the performance of the trainers and staff but revealed dissatisfaction towards the facility and location. With the customers’ valuable feed-back, Tiger will be able to serve customers even better and keep its position on the market.
The goals of this study are to find out the level of customer satisfaction towards the services offered by Tiger Muay Thai. The research will provide answers to three research questions: what are the existing customer’s habits, in what level is the quality of the services, and how Tiger could improve its services. A customer satisfaction survey was used to figure out the level of satisfaction from the existing customers.
The study carried out results on the overall experience customers are receiving at Tiger Muay Thai. Beneficial feedback was received on improving the existing services and possibly developing the future services. Customers seemed to be satisfied with the performance of the trainers and staff but revealed dissatisfaction towards the facility and location. With the customers’ valuable feed-back, Tiger will be able to serve customers even better and keep its position on the market.