BRAND AND VISUAL IDENTITY DESIGN FOR A BEAUTY SALON
Borhani, Maryam (2015)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015052911401
https://urn.fi/URN:NBN:fi:amk-2015052911401
Tiivistelmä
The aim of this thesis is to create a brand and a visual identity for a beauty-salon called Narsissi. Narsissi offers a relaxing environment where both men and women can get lasting beauty treatment results.
For a firm being branded is unavoidable. Everything from the look of the logo to the smoothness of service communicates something to the possible customer. In today's market, to be competitive means to be in control of the brand.
A huge part of a brand's effectiveness is visual. To create a competitive visual identity, research was done on the topics of branding and marketing as well as graphic design, logo design and typography. To make sure the end result reflected the owner's identity, ongoing discussion transpired during all phases of the design process.
The outcome of the thesis consists of a visual identity manual for Narsissi, as well as a fresh new look for all things visual inside the beauty salon.
For a firm being branded is unavoidable. Everything from the look of the logo to the smoothness of service communicates something to the possible customer. In today's market, to be competitive means to be in control of the brand.
A huge part of a brand's effectiveness is visual. To create a competitive visual identity, research was done on the topics of branding and marketing as well as graphic design, logo design and typography. To make sure the end result reflected the owner's identity, ongoing discussion transpired during all phases of the design process.
The outcome of the thesis consists of a visual identity manual for Narsissi, as well as a fresh new look for all things visual inside the beauty salon.