Monetization in computer games

Abstract

Computer game is a product that is meant for entertainment purposes. Like any product or a service, it needs to be properly monetized by the company in order to gain revenue. Monetization system has a direct influence over the game’s content and the value that it provides. The key problem in modern games is the loss of value, where core gamers, which are also the main consumers of the product, do not see the value in games that they buy, feeling that it is the system that affects the value.

The objective of this thesis is to look at existing business models, such as Free-To-Play, DLC and In-App-Purchases, to determine the reason why, despite being successful in terms revenue, the end user’s value suffers.