A business idea for a long-distance bus company in Vietnam
Nguyen, Linh; Ho, Truc (2015)
Laurea-ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201505229549
https://urn.fi/URN:NBN:fi:amk-201505229549
Tiivistelmä
The purpose of this thesis project was to transform an innovative idea into a practical business plan, and thereafter design the model and framework of a transportation company providing upgraded services for long-distance trip in the Vietnamese market, concentrating mostly on the routes from the central area towards the southern part of Vietnam. The study presents the implementation plan and marketing strategy, and examines the market demand and potential of the business idea.
The thesis report is divided into several parts. The first part will introduce and synthesize theoretical knowledge concerning the formulation of a business plan, the process of conducting market research and background information about the Canvas business model, which is recently developed, innovative business plan. In the following part, the implementation plan is presented with an outline of business objectives and a detailed description of the services provided. Subsequently, market data and consumer research information obtained through a quantitative research method are presented and analysed with the purposed of attaining an insight into the market potential and customer demand. Lastly, based on the results of the market and customer research, a marketing strategy is built to approach the market, provide customers with high satisfaction and reach the business goals.
For the purpose of market and consumer research, a survey with 13 questions was conducted. The aim of the survey was to measure the extent to which consumers were satisfied with existing service providers, and to inquire about the customer’s desired features for services and delve into the customer’s buying behaviour.
The thesis report is divided into several parts. The first part will introduce and synthesize theoretical knowledge concerning the formulation of a business plan, the process of conducting market research and background information about the Canvas business model, which is recently developed, innovative business plan. In the following part, the implementation plan is presented with an outline of business objectives and a detailed description of the services provided. Subsequently, market data and consumer research information obtained through a quantitative research method are presented and analysed with the purposed of attaining an insight into the market potential and customer demand. Lastly, based on the results of the market and customer research, a marketing strategy is built to approach the market, provide customers with high satisfaction and reach the business goals.
For the purpose of market and consumer research, a survey with 13 questions was conducted. The aim of the survey was to measure the extent to which consumers were satisfied with existing service providers, and to inquire about the customer’s desired features for services and delve into the customer’s buying behaviour.