Market Potential Analysis of Finland and the UK; Business case – “Sidebar business proposition”, Case Company: Orion Automotive
Ivanova, Kristina (2015)
Ivanova, Kristina
Saimaan ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015053111485
https://urn.fi/URN:NBN:fi:amk-2015053111485
Tiivistelmä
The purpose of the study was to explore a new market area for the case company Orion Automotive, which is primarily operating in the Netherlands, and to find out suitable ways of reaching more potential customers there. Both, theoretical and empirical parts were included in this thesis. First includes analysis of macro-environmental factors – PEST and SWOT and also vital concepts related to the study. For the empirical part, desk research and previous research for Orion Company were used for providing conclusions and recommendations. The study was conducted in cooperation with Orion Automotive Company in order to provide deeper understanding of two the most attractive markets for the company – Finland and the United Kingdom.
All the information was collected through appropriate literature, the company’s books and booklets, Internet resources, phone interviews and questionnaires. The literature review was based on different books, journals, magazines, articles and brochures. Some of the useful literature was found in the university library.
As a result, two markets were analyzed. Potential clients were found as well as probable difficulties in Finland and the UK markets. Competitors for Orion Automotive were also found and investigated. Recommendations were given to the company according to both markets’ features and opportunities for expanding Orion business.
All the information was collected through appropriate literature, the company’s books and booklets, Internet resources, phone interviews and questionnaires. The literature review was based on different books, journals, magazines, articles and brochures. Some of the useful literature was found in the university library.
As a result, two markets were analyzed. Potential clients were found as well as probable difficulties in Finland and the UK markets. Competitors for Orion Automotive were also found and investigated. Recommendations were given to the company according to both markets’ features and opportunities for expanding Orion business.