Free Online Marketing Tools-Case: bab.la
Shakhova, Polina (2015)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015101115335
https://urn.fi/URN:NBN:fi:amk-2015101115335
Tiivistelmä
The aim of the present paper is to analyze the effectiveness of online marketing tools and their implementation with low or zero capital using the example of the internet-based company bab.la, which offers language learning services. Apart from that, the advantages of online marketing compared to traditional marketing are discussed, and particular tools of online marketing are described.
The study is quantitative by nature. An online survey was conducted to collect information about the website bab.la as well as about internet habits concerning learning foreign languages and social networks as a way of online marketing. The internal information of the company with the help of the Google Analytics tool was used to make an insight of the traffic sources of bab.la and the effects of other online marketing tools.
The research showed that the most significant marketing tool for the website bab.la is search engine optimization. However, additional tools such as social media marketing, email marketing and blog maintenance also play important roles.
The study is quantitative by nature. An online survey was conducted to collect information about the website bab.la as well as about internet habits concerning learning foreign languages and social networks as a way of online marketing. The internal information of the company with the help of the Google Analytics tool was used to make an insight of the traffic sources of bab.la and the effects of other online marketing tools.
The research showed that the most significant marketing tool for the website bab.la is search engine optimization. However, additional tools such as social media marketing, email marketing and blog maintenance also play important roles.