Social Media Strategy. Case: Imatra Base Camp
Reukova, Mariia (2015)
Saimaan ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015101315391
https://urn.fi/URN:NBN:fi:amk-2015101315391
Tiivistelmä
The purpose of the thesis was to investigate how to create a social media strategy plan for a new brand. Social media plays a significant role in marketing nowadays. Social media is gradually replacing newspapers and journals. Being present on the Internet is necessary for a company or a brand to develop its business and attract new clients.
The study includes theoretical and empirical parts. The theoretical part covers the concept of social media, how it can be beneficial for a company and how to write the social media marketing plan. The empirical part of the thesis is a social media plan itself. The case is Imatra Base Camp, a new tourism brand in Imatra, Finland.
The result of the thesis is a ready-to-implement strategy for the brand Imatra Base Camp. The author hopes that this study will be useful as a template to build and develop their strategy.
The study includes theoretical and empirical parts. The theoretical part covers the concept of social media, how it can be beneficial for a company and how to write the social media marketing plan. The empirical part of the thesis is a social media plan itself. The case is Imatra Base Camp, a new tourism brand in Imatra, Finland.
The result of the thesis is a ready-to-implement strategy for the brand Imatra Base Camp. The author hopes that this study will be useful as a template to build and develop their strategy.