Marketing Strategy and Promotion Plan of a Web Store In Finland. Case Company X
Katc, Viacheslav (2015)
2015
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Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2015110415942
http://urn.fi/URN:NBN:fi:amk-2015110415942
Tiivistelmä
The purpose of this thesis was to create a modern marketing strategy for a Finnish webstore and to develop an appropriate marketing plan for promotion of a new brand.
The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland.
The final result of this thesis was an integrated marketing strategy that focused on issues of segmentation, targeting, differentiation and value proposition, and a comprehensive marketing plan for delivering value to potential customers with a correct product, reasonable pricing strategy, by suitable marketing channels and through relevant communication channels respectively to the chosen target audience and its characteristics.
The data for the theoretical part of this thesis were collected from secondary data resources, including literature, articles and the Internet. The primary and the secondary data for the empirical part of this thesis were gathered in the Internet from various articles, thematic forums and official statistics of Finland.
The final result of this thesis was an integrated marketing strategy that focused on issues of segmentation, targeting, differentiation and value proposition, and a comprehensive marketing plan for delivering value to potential customers with a correct product, reasonable pricing strategy, by suitable marketing channels and through relevant communication channels respectively to the chosen target audience and its characteristics.