Impact of the Olympic Games upon the Touristic Sector of a Region
Moiseeva, Viktoriia (2015)
Tampereen ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015112918330
https://urn.fi/URN:NBN:fi:amk-2015112918330
Tiivistelmä
Olympic Games is a big scale event affecting a host country in a variety of ways and supposedly bringing a positive outcome to economic, social and political sectors and segments. The purpose of this research was to study the impact of the development project which was brought to Krasnodar region of Russia by the Olympic Games and to find possible ways to ensure future success of the tourism sector.
This bachelor’s thesis was created by gathering and examining available data from diverse sources, such as official reports, independent experts' researches, journalistic articles and attesters' impressions. Statistical information depicting the numeral details was proceeded in order to create understandable diagrams for various analyses.
According to the research, the sum spent directly on running the event outperformed the one which was initially estimated but was still affordable. However, due to the escalated infrastructural costs, the final costs of the games made them the most expensive in history. The main purpose of such a serious investment was to create a modern, all year round, competitive resort region.
The results of the survey indicated the overall growth of the tourist inflow to the region, however, the data analysis revealed particular areas which require additional control and revision. Based on the information reviewed, some comments and proposals concerning the improvements were made.
This bachelor’s thesis was created by gathering and examining available data from diverse sources, such as official reports, independent experts' researches, journalistic articles and attesters' impressions. Statistical information depicting the numeral details was proceeded in order to create understandable diagrams for various analyses.
According to the research, the sum spent directly on running the event outperformed the one which was initially estimated but was still affordable. However, due to the escalated infrastructural costs, the final costs of the games made them the most expensive in history. The main purpose of such a serious investment was to create a modern, all year round, competitive resort region.
The results of the survey indicated the overall growth of the tourist inflow to the region, however, the data analysis revealed particular areas which require additional control and revision. Based on the information reviewed, some comments and proposals concerning the improvements were made.