A service improvement plan for the local catering Bar Fino
Xiao, Junyi (2015)
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-2015120118808
http://urn.fi/URN:NBN:fi:amk-2015120118808
Tiivistelmä
The goal of this thesis is to design a new service plan for the commission company to increase their profitability, customer loyalty and satisfaction after the commission company has been taking over the business.
This is project-based on thesis that uses the knowledge of service marketing to build up the foundation of the service improvement plan, the plan will includes all the vital theories and frameworks form the service marketing. However, author will choose the fittest theories and frameworks apply into the new service plan.
The author and the commission company expected the plan can gain more customers and maintain the customer loyalty, and the final result will be help the commission company gain more profit and competitive advantage.
This is project-based on thesis that uses the knowledge of service marketing to build up the foundation of the service improvement plan, the plan will includes all the vital theories and frameworks form the service marketing. However, author will choose the fittest theories and frameworks apply into the new service plan.
The author and the commission company expected the plan can gain more customers and maintain the customer loyalty, and the final result will be help the commission company gain more profit and competitive advantage.