A GUIDE FOR STARTUPS : Using Bookndo as a case study
Hoang, Nga Quynh (2015)
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120218922
https://urn.fi/URN:NBN:fi:amk-2015120218922
Tiivistelmä
Nowadays, startup is no longer a strange concept because there are too many startups in this venture world. As the demand of people who want to be entrepreneurs to work in their desirable aspects is accelerating, more and more people are setting up their own startups.
The thesis aimed to provide a fundamental background of startup companies and was designed for people wishing to acquire strong understanding to open up their own business. The thesis was conducted with Bookndo Oy as the focus startup company in order to show how a startup was founded and fundraised in reality. Especially, lean startup method was introduced to help startups to achieve success in the most efficient way.
The thesis focused on up-to-date information taken from public books, journals, and academic websites, so it could provide a useful theoretical frame to gain knowledge about startups. In term of the case study, an interview was conducted with the founder of Bookndo to gain essential information for further analyses. Traditional analytical methods such as project management triangle and SWOT analysis were used to illustrate the company.
In conclusion, startup is not always easy to succeed. In fact, people do not get what they expect when they get started, so if a startup is failed, try to do better or use another way to achieve goals. Due to its importance, people should take time and research about startups when they plan to open their own businesses.
The thesis aimed to provide a fundamental background of startup companies and was designed for people wishing to acquire strong understanding to open up their own business. The thesis was conducted with Bookndo Oy as the focus startup company in order to show how a startup was founded and fundraised in reality. Especially, lean startup method was introduced to help startups to achieve success in the most efficient way.
The thesis focused on up-to-date information taken from public books, journals, and academic websites, so it could provide a useful theoretical frame to gain knowledge about startups. In term of the case study, an interview was conducted with the founder of Bookndo to gain essential information for further analyses. Traditional analytical methods such as project management triangle and SWOT analysis were used to illustrate the company.
In conclusion, startup is not always easy to succeed. In fact, people do not get what they expect when they get started, so if a startup is failed, try to do better or use another way to achieve goals. Due to its importance, people should take time and research about startups when they plan to open their own businesses.