A New Business Plan in Senior Market : Case: P Coffee, Jakobstad

Abstract

Business plans are confirmed as standard management tools granting the successes of new organizations in recent decades. Since the analyses of many different powerful factors, planning business is a right way to start up a new firm, in which company has a look holistically at the feasibility of the business. This thesis is aimed to develop a new business plan focused on senior customers in Jakobstad, Finland. For the increase in the aging of the population recently, it is feasible to earn profit on services for older persons The business plan is conducted with two parts; theory part and practice part. The theory part defines purposes and models of business plans as well as theoretical issues that should be focused in planning a business. The practice part is made in attempt to apply theoretical knowledge to start a business plan in a senior market. In term of research methodology, both qualitative and quantitative research methods are adapted in order to a deeper understanding of the target market. From that, the study ends up with a business plan and an executive summary of the project. As a result of this study, the author is able to develop a business plan to gain the senior market in the near future.