Romance Tourism and Finnish Women
Jussila, Johanna (2015)
Jussila, Johanna
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120519536
https://urn.fi/URN:NBN:fi:amk-2015120519536
Tiivistelmä
Romance tourism is a discussed quite a lot in media both in Finland and abroad. The media has create a certain kind of image of women`s romance tourism. The main aim of this study was to study how Finnish women perceive the romance tourism. The research questions were: does women travel to abroad to seek for holiday romance and why do they travel to abroad to seek for the romance. To find out women’s mental images of romance tourism was also one aim of the research. The phenomenon of women’s holiday romances has been a kind of taboo. However, the phenomenon is not new, and now it has become very current topic. The topic is fresh and there wasn`t any studies in Finland on romance tourism when this thesis project started. This project started from the researcher’s own idea and the interest towards the topic.
The theoretical part of the thesis focuses on romance tourism in general. Theoretical frame-work clarifies gender equality in Finland and the importance of values and travelling for Finn-ish people. Theoretical framework also clarifies differences with romance tourism and sex tourism, women’s motivates for romance tourism, risk taking and romance tourism, beach boys, ethical issues, the impact of unemployment on sex tourism and what are the female sex tourism destinations. The idea in theoretical part was to create an overall picture of phe-nomenon of romance tourism.
The survey was carried out in Spring 2015 and the data was collected using both quantitative and qualitative methods. Statistical data was collected in a form of online survey Webropol. The links to the questionnaire were distributed in social media. The objective of the survey was Finnish women.
The results of this study shows that phenomenon of women’s romance tourism isn`t a novelty for Finnish women. Some women have experience it, some haven`t. Among the Finnish women, romance tourism is quite acceptable. Finnish women are independent, intelligent and rational. Finnish women doesn`t necessarily travel to abroad to find holiday romances. Holiday romances are something which can happened during the holiday. Finnish women know what is going on with their holiday boyfriends and they enjoy the feeling as long it last. Finnish women are not sex tourists. Finnish women are more love seekers. Holiday companion isn`t a toy to whom you give gifts and money. Holiday companion is an equal partner who knows what he is doing. Holiday romance gives women opportunity to escape from daily routines. According to Finnish women, the best sex tourism destinations are Mediterranean countries like Greece and Turkey.
The theoretical part of the thesis focuses on romance tourism in general. Theoretical frame-work clarifies gender equality in Finland and the importance of values and travelling for Finn-ish people. Theoretical framework also clarifies differences with romance tourism and sex tourism, women’s motivates for romance tourism, risk taking and romance tourism, beach boys, ethical issues, the impact of unemployment on sex tourism and what are the female sex tourism destinations. The idea in theoretical part was to create an overall picture of phe-nomenon of romance tourism.
The survey was carried out in Spring 2015 and the data was collected using both quantitative and qualitative methods. Statistical data was collected in a form of online survey Webropol. The links to the questionnaire were distributed in social media. The objective of the survey was Finnish women.
The results of this study shows that phenomenon of women’s romance tourism isn`t a novelty for Finnish women. Some women have experience it, some haven`t. Among the Finnish women, romance tourism is quite acceptable. Finnish women are independent, intelligent and rational. Finnish women doesn`t necessarily travel to abroad to find holiday romances. Holiday romances are something which can happened during the holiday. Finnish women know what is going on with their holiday boyfriends and they enjoy the feeling as long it last. Finnish women are not sex tourists. Finnish women are more love seekers. Holiday companion isn`t a toy to whom you give gifts and money. Holiday companion is an equal partner who knows what he is doing. Holiday romance gives women opportunity to escape from daily routines. According to Finnish women, the best sex tourism destinations are Mediterranean countries like Greece and Turkey.