A mobile guide for Chinese travellers in Helsinki - Case:CreateTrips
Cheng, Siyu (2015)
Lataukset:
Cheng, Siyu
Haaga-Helia ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015120619572
https://urn.fi/URN:NBN:fi:amk-2015120619572
Tiivistelmä
Chinese inbound tourism is growing rapidly as well as in Europe, also in Finland. Helsinki as a tourism destination for them is a hot topic. However, the information for Chinese travellers in Helsinki is still limited and often Chinese travellers find it difficult to enjoy their time in the city. This is mostly due to lack of information on their own language.
This thesis described how the author made a mobile travel guide for Chinese travellers in Helsinki.
The aim of this thesis is to help Chinese travellers have a better travel experience in Helsinki. And make them enjoy their time in the city.
The theoretical framework included the consumer behaviour of the Chinese tourists, Helsinki as a destination to Chinese tourists and what mobile applications are.
The thesis is product-based from the author’s commissioner CreateTrips. The project part displayed overview of the mobile travel guide which includes 8 different segmentations: Helsinki Top 5 Chinese restaurant, Helsinki Top 5 museums, Helsinki Top 5 cafes, Helsinki Top 5 souvenir shops, Helsinki Top 5 shipping malls, Helsinki Top 5 brand stores, Helsinki Top 5 hotels and Helsinki Top 5 churches. The data for the application was collected from September to November on 2015.
This thesis described how the author made a mobile travel guide for Chinese travellers in Helsinki.
The aim of this thesis is to help Chinese travellers have a better travel experience in Helsinki. And make them enjoy their time in the city.
The theoretical framework included the consumer behaviour of the Chinese tourists, Helsinki as a destination to Chinese tourists and what mobile applications are.
The thesis is product-based from the author’s commissioner CreateTrips. The project part displayed overview of the mobile travel guide which includes 8 different segmentations: Helsinki Top 5 Chinese restaurant, Helsinki Top 5 museums, Helsinki Top 5 cafes, Helsinki Top 5 souvenir shops, Helsinki Top 5 shipping malls, Helsinki Top 5 brand stores, Helsinki Top 5 hotels and Helsinki Top 5 churches. The data for the application was collected from September to November on 2015.