How SMEs IN VIETNAMESE MARKET ADAPT TO GLOBALIZATION
Nguyen, Doan (2015)
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121020273
https://urn.fi/URN:NBN:fi:amk-2015121020273
Tiivistelmä
Together with the development of the entire global economy, the economy of Vietnam is now being affected significantly by the globalization. Small and medium-sized, as a very sensitive sector, had some first negative signs. The number of bankruptcy of the enterprises in years 2014 set up a new record with more than 67800 enterprises. As the motive force for the economy of Vietnam, SMEs sector has a very important role to decide whether the economy is successful.
The thesis aims to provide a general view of small and medium-sized enterprises in Vietnam market. Strength and weakness will be analyzed to provide a general view of the situation of Vietnam market.
A questionnaire and interview combined with traditional SWOT analysis were conducted to give recommendations to improve the competitive ability of SMEs sector.
The thesis aims to provide a general view of small and medium-sized enterprises in Vietnam market. Strength and weakness will be analyzed to provide a general view of the situation of Vietnam market.
A questionnaire and interview combined with traditional SWOT analysis were conducted to give recommendations to improve the competitive ability of SMEs sector.