Business plan for a startup: Yen Viet Company
Truong, Hang (2015)
Yrkeshögskolan Arcada
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121020218
https://urn.fi/URN:NBN:fi:amk-2015121020218
Tiivistelmä
The main objective of this thesis is to create a business plan for Yen Viet Company, to help the founder to discover whether the business idea is feasible or not. The business plan consists of these elements: executive summary, description of the company, business strategy and industry profile, description of the firm’s products and services, marketing strategy, description of the management team, financial plan, and financial plan.
Exploratory analysis is chosen as the research method including a qualitative questionnaire. The result of the research provides initial information about the functional food buying habits of Finnish customers and their opinions of the business idea.
In conclusion, it cannot yet be determined whether Yen Viet is a feasible business or not until the next stage of startup schedule: concept testing, and product sampling. Thus, Yen Viet’s success will be dependent on open-mindedness of potential Finnish customers and their willingness to try the completely new products.
Exploratory analysis is chosen as the research method including a qualitative questionnaire. The result of the research provides initial information about the functional food buying habits of Finnish customers and their opinions of the business idea.
In conclusion, it cannot yet be determined whether Yen Viet is a feasible business or not until the next stage of startup schedule: concept testing, and product sampling. Thus, Yen Viet’s success will be dependent on open-mindedness of potential Finnish customers and their willingness to try the completely new products.