CHINESE E-COMMERCE MODEL: Using ALIBABA as a case study

Abstract

This report aims to analyze Alibaba’s e-commerce mode. With the development of internet technology, e-commerce is attracting more and more attention from governments, businesses and individuals which is one of the major reasons for Alibaba’s quick development. The author has seen the importance of e-commerce and important role of Alibaba in e-commerce field. This report will start by introducing Alibaba briefly. And then the major theories and concepts used by the report will be analyzed, especially e-commerce, PEST framework and Porter’s five forces model. In addition, details of Alibaba’s e-commerce mode, problems of its mode will be provided in the following paragraph. Based on this situation, several suggestions will help Alibaba to resolve its problems. Literature review, theoretical research and practical analysis are two major approaches to analyze its e-commerce mode. In this way, Alibaba can make further progress in the future.