BRAND DEVELOPMENT FOR VIETNAMESE SHRIMP IN FINLAND
Nguyen Thi Minh, Hong (2015)
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121721305
https://urn.fi/URN:NBN:fi:amk-2015121721305
Tiivistelmä
Brand development is an activity to strengthen brand power through increasing perceived value and expanding brand to improve brand asset value. It is an essential motivation to improve competitive capability for many businesses.
The aim of this thesis is to propose orientation and several brand development solutions for Vietnamese shrimp to have a stable position in Finland. With the power strength of aquaculture, especially shrimp, Viet Nam is still on its way to achieve title "product of Viet Nam" in EU market in general and particularly in Finland.
Solutions and orientation in this thesis are mainly conducted through actual state of Vietnamese shrimp export. Statistic data is taken from the Marketing department at Vietnam Association of Seafood Exporters and Producers (VASEP) as well as the secondary data such as textbooks, electronic reports and journals.
Hopefully, this study contributes value ideas, set a base for development of Vietnamese shrimp when exported to Finland in the near future.
The aim of this thesis is to propose orientation and several brand development solutions for Vietnamese shrimp to have a stable position in Finland. With the power strength of aquaculture, especially shrimp, Viet Nam is still on its way to achieve title "product of Viet Nam" in EU market in general and particularly in Finland.
Solutions and orientation in this thesis are mainly conducted through actual state of Vietnamese shrimp export. Statistic data is taken from the Marketing department at Vietnam Association of Seafood Exporters and Producers (VASEP) as well as the secondary data such as textbooks, electronic reports and journals.
Hopefully, this study contributes value ideas, set a base for development of Vietnamese shrimp when exported to Finland in the near future.