Promoting CarP, through marketing communication tools
Khattak, Shahbaz Wali (2015)
Khattak, Shahbaz Wali
Tampereen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121721349
https://urn.fi/URN:NBN:fi:amk-2015121721349
Tiivistelmä
This thesis was created for Finnpark about the particular product known as CarP. Locating a vacant car parking during the rush hours is really stressful, it consumes both, time and fuel. To overcome this issue, the futuristic approach is made by Finnpark and came up with the application known as CarP which helps the user in locating and guiding towards the parking slot via web or smart phone interface. The impact of this technological solution will be both, social (saving time) and Eco friendly (saving fuel).
Low visibility is the main problem keeping away CarP from being a successful product/ service. The objective of the thesis is to identify the effective medium and tools in order to increase brand awareness and visibility of CarP among potential customers. In this regard many concepts have been explained, the product itself doesn’t exist physically, and that’s why the concept of market for non physical goods was also considered necessary to be explained.
The thesis was carried out to find the best possible marketing channels and promotional tools to make the product more visible (Promotional Planning). Mainly secondary resources, such as publications and articles, published and written by different authors in the similar field, were studied. The concept of smart applications is relatively new as compare to physical goods, so it was difficult to implement usual marketing concepts as a whole in this case.
Low visibility is the main problem keeping away CarP from being a successful product/ service. The objective of the thesis is to identify the effective medium and tools in order to increase brand awareness and visibility of CarP among potential customers. In this regard many concepts have been explained, the product itself doesn’t exist physically, and that’s why the concept of market for non physical goods was also considered necessary to be explained.
The thesis was carried out to find the best possible marketing channels and promotional tools to make the product more visible (Promotional Planning). Mainly secondary resources, such as publications and articles, published and written by different authors in the similar field, were studied. The concept of smart applications is relatively new as compare to physical goods, so it was difficult to implement usual marketing concepts as a whole in this case.