Subscription business model and its potential in the area of eco, organic and animal friendly products in Finland
Shkiria, Olena (2015)
Satakunnan ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121520861
https://urn.fi/URN:NBN:fi:amk-2015121520861
Tiivistelmä
The aim of this thesis was to create understanding of the subscription business model potential in the area of eco, organic and animal friendly products in Finland.
In the theoretical part advantages, disadvantages, drivers of profitability and trends of the subscription business model were analysed. Various elements of the subscription business model were examined with the help of business model canvas and value proposition canvas.
Primary data was collected by conducting a survey among existing and potential customers of the case company. 274 responses were received in total, of which 39 from existing and 235 of potential customers. The survey was conducted in November 2015 and the data was analysed same month.
The research allowed to construct an optimal value proposition design and integrate it into the subscription business model canvas. The findings in this research can be used when studying subscription commerce and subscription business model potential in similar industries.
In the theoretical part advantages, disadvantages, drivers of profitability and trends of the subscription business model were analysed. Various elements of the subscription business model were examined with the help of business model canvas and value proposition canvas.
Primary data was collected by conducting a survey among existing and potential customers of the case company. 274 responses were received in total, of which 39 from existing and 235 of potential customers. The survey was conducted in November 2015 and the data was analysed same month.
The research allowed to construct an optimal value proposition design and integrate it into the subscription business model canvas. The findings in this research can be used when studying subscription commerce and subscription business model potential in similar industries.