Digital Communications Plan: Seek Tapahtumasuunnittelu
Mikkonen, Eveliina (2015)
Mikkonen, Eveliina
Tampereen ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015121821493
https://urn.fi/URN:NBN:fi:amk-2015121821493
Tiivistelmä
The thesis was commissioned by event planning company Seek tapahtumasuunnittelu. As a new company, Seek tapahtumasuunnittelu needed ways to get visibility and gain foothold in the market.
The aim of the thesis was to gain insight about the possibilities that digital communication channels offer for companies as well as to come up with recommendations on how the digital presence of the commissioning company should be established. The marketing process and the concept of marketing communications were studied to build theoretical foundation for the study. The effects of digitalization and the tools it offers for marketing communications were introduced to offer perspective to the topic of the the-sis. Researching these concepts provided the author with
Quantitative research was conducted to collect primary data for the purpose of the the-sis. Surveying people living in Pirkanmaa helped determine the search methods that possible customers would use to seek information, the importance of the website and the most essential online channels for event planning company. Results of the survey suggested that the most important component of online presence is the website. By analyzing the results the main elements of the website were defined and presented to the case company to help with the website design. The results also offered company valuable information about the social media channels that should be focused on in the beginning of the digital engagement.
This thesis provided commissioning company knowledge on how digital media can benefit the company and how to use it as an effective communications tool. Determining the most important online channels offered the commissioning company valuable information that helps them to form effective marketing communications plan.
The aim of the thesis was to gain insight about the possibilities that digital communication channels offer for companies as well as to come up with recommendations on how the digital presence of the commissioning company should be established. The marketing process and the concept of marketing communications were studied to build theoretical foundation for the study. The effects of digitalization and the tools it offers for marketing communications were introduced to offer perspective to the topic of the the-sis. Researching these concepts provided the author with
Quantitative research was conducted to collect primary data for the purpose of the the-sis. Surveying people living in Pirkanmaa helped determine the search methods that possible customers would use to seek information, the importance of the website and the most essential online channels for event planning company. Results of the survey suggested that the most important component of online presence is the website. By analyzing the results the main elements of the website were defined and presented to the case company to help with the website design. The results also offered company valuable information about the social media channels that should be focused on in the beginning of the digital engagement.
This thesis provided commissioning company knowledge on how digital media can benefit the company and how to use it as an effective communications tool. Determining the most important online channels offered the commissioning company valuable information that helps them to form effective marketing communications plan.