MARKETING COMMUNICATIONS FOR AASIAN SAASTO MARKET OY
Atah, Gertrude Ngwing (2016)
Atah, Gertrude Ngwing
Satakunnan ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601041031
https://urn.fi/URN:NBN:fi:amk-201601041031
Tiivistelmä
The purpose of this thesis was to find out how creating and running a facebook page for a small oriental shop here in Rovaniemi called Aasian Saasto Market Oy will cur-tail the gap between the shop and its customers thereby improving the marketing communications. Most importantly was to improve the communication level via organic use of facebook by positioning the shop at the top level in the customers mind as against its competitors and compare the impacts it’s got on the sales. The plan was executed within a time frame of approximately 8 weeks. By monitoring similar face-book pages, their contents and then doing same for the shop and also observation at the shop every other day. At the end of which some few simple questions were asked in the form of a short interview with some 30 customers to determine the co relation-ship between their satisfaction level and spending habit, which will determine overall customer equity rate.
The facebook page idea came about from the author’s personal experience at the oriental shop as a customer. There was hardly ever information about the on-going activities, like when to expect new arrivals, opening hours/days nor an address of where the shop is located. This meant most of the time there were shortages of the products ordered either due to the fact that there was limited stock or because there was no information about new arrivals. So during this period the author decided to improve the flow of information between the shop and its customers via social media, specifically creating a facebook page for the shop, updating the customers with a minimum of 2 posts a week and see the impact it will have on the marketing communications and thus the image of the shop.
The facebook page idea came about from the author’s personal experience at the oriental shop as a customer. There was hardly ever information about the on-going activities, like when to expect new arrivals, opening hours/days nor an address of where the shop is located. This meant most of the time there were shortages of the products ordered either due to the fact that there was limited stock or because there was no information about new arrivals. So during this period the author decided to improve the flow of information between the shop and its customers via social media, specifically creating a facebook page for the shop, updating the customers with a minimum of 2 posts a week and see the impact it will have on the marketing communications and thus the image of the shop.