MANAGING CUSTOMER LIFE-CYCLE : Case company: OY GOLDEN CROP AB
He, Yao (2016)
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602152269
https://urn.fi/URN:NBN:fi:amk-201602152269
Tiivistelmä
Oy Golden Crop Ab has been founded in 2012 February and is food trading company in Finland which supplies the Asian restaurants all over the Finland. For example, Chinese restaurants, Sushi restaurants, Thai restaurants, Indian restaurants and Vietnamese restaurants. Due to the high competition in the Helsinki region, the company needs to improve its system from customer perspective
The aim of this thesis is to generate models to manage customer life-cycle for Oy Golden Crop Ab. Therefore, acquiring customers, retention, segmentation and value creation for customers are the key elements in this thesis. The best models are to create a win-win situation, in others words, company and customers both benefit from the models.
The aim of this thesis is to generate models to manage customer life-cycle for Oy Golden Crop Ab. Therefore, acquiring customers, retention, segmentation and value creation for customers are the key elements in this thesis. The best models are to create a win-win situation, in others words, company and customers both benefit from the models.