MARKETING OF EXTREME TOURISM IN NEPAL : Case study, Bhotekoshi
Khadka , Nabin (2016)
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602152262
https://urn.fi/URN:NBN:fi:amk-201602152262
Tiivistelmä
The main aim of this thesis was to find out the role, and the opportunities for development, of extreme tourism through marketing and evaluating its importance. It also focuses on tremendous possibilities of extreme sports in developing places and impact of marketing in the tourism industry. The case study was about Bhotekoshi; Nepal was the main focus point of the research.
For this report, the author has used a secondary data collection method. Basically, the report was divided into three different parts. The first part dealt with the theoretical framework which accounts the key elements associated with extreme tourism and how it was managed, pull factors of extreme sites, marketing and promotion methods. The report also dealt with the support and sustainable elements in extreme tourism on a long run basis and how to maintain the quality performance development. The second part of the report illustrated the interview undertaken to find out the facts about the case study that was used for writing this report. And the final part of the report discussed the findings of the case study and gave a recommendation for how to manage in a more appropriate and feasible way to keep extreme tourism alive on demand in the future.
The case study introduced the extreme tourism destination which is Bhotekoshi Nepal. The author focused on the measures taken to develop the place and for the collection of accurate data and information the qualitative research method was chosen and a structured interview method was used.
For this report, the author has used a secondary data collection method. Basically, the report was divided into three different parts. The first part dealt with the theoretical framework which accounts the key elements associated with extreme tourism and how it was managed, pull factors of extreme sites, marketing and promotion methods. The report also dealt with the support and sustainable elements in extreme tourism on a long run basis and how to maintain the quality performance development. The second part of the report illustrated the interview undertaken to find out the facts about the case study that was used for writing this report. And the final part of the report discussed the findings of the case study and gave a recommendation for how to manage in a more appropriate and feasible way to keep extreme tourism alive on demand in the future.
The case study introduced the extreme tourism destination which is Bhotekoshi Nepal. The author focused on the measures taken to develop the place and for the collection of accurate data and information the qualitative research method was chosen and a structured interview method was used.