Established Companies meet Start-ups : Case: A service to research developing business models in start-up hot spots around the globe
Eisenblätter, Simon (2016)
Eisenblätter, Simon
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602192415
https://urn.fi/URN:NBN:fi:amk-201602192415
Tiivistelmä
This thesis presents a business model with the aim to improve conversation between traditional companies and newly established start-ups.
The assumption that such conversation can be facilitated by scouting for innovation in start-up hot spots around the world, will be discussed throughout the paper. The purpose of this work is to lay out a plan which can be presented to a first range of possible customers, with the goal of negotiating a trial cooperation.
Before introducing the business model, the foundations of lean start-ups and disruptive innovation are illustrated. To make the business idea comprehensible I am making use of the “Zip-per Structure”. Each part of the business model therefore starts with an introduction of theoretical backgrounds and practical insights from branch experts. This part is then followed with the implementation of my own business idea.
For constructing the business plan I make use of both, the “Business Model Canvas” and “Value Proposition Canvas”
To conclude, the challenges of establishing such business model are discussed. Finally, a range of first possible customers is introduced. Furthermore, developments and adjustments to the business idea are suggested.
The thesis argues for the need of an external service, which established companies can use to identify innovative start-ups, in order to equip themselves for structural changes driven by the digital revolution.
The assumption that such conversation can be facilitated by scouting for innovation in start-up hot spots around the world, will be discussed throughout the paper. The purpose of this work is to lay out a plan which can be presented to a first range of possible customers, with the goal of negotiating a trial cooperation.
Before introducing the business model, the foundations of lean start-ups and disruptive innovation are illustrated. To make the business idea comprehensible I am making use of the “Zip-per Structure”. Each part of the business model therefore starts with an introduction of theoretical backgrounds and practical insights from branch experts. This part is then followed with the implementation of my own business idea.
For constructing the business plan I make use of both, the “Business Model Canvas” and “Value Proposition Canvas”
To conclude, the challenges of establishing such business model are discussed. Finally, a range of first possible customers is introduced. Furthermore, developments and adjustments to the business idea are suggested.
The thesis argues for the need of an external service, which established companies can use to identify innovative start-ups, in order to equip themselves for structural changes driven by the digital revolution.