Market Survey for Business Expansion
Kocsis, Mate (2016)
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
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In order to find new customers abroad the company should analyze the market situation precisely in the desired market. This is necessary with a well-made market research, based on several survey methods. The answers collected by the survey should be analyzed and taken into consideration about the product and about the way of entry.