SUCCESSFUL PRODUCT LAUNCH IN COMPANY X: A STUDY IN PRACTICE
Baranovska, Alla (2016)
Baranovska, Alla
Satakunnan ammattikorkeakoulu
2016
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201602292728
https://urn.fi/URN:NBN:fi:amk-201602292728
Tiivistelmä
The purpose of this thesis was to study processes of a product launch in a company that markets and sells computer displays worldwide. A new product that has not yet entered the stage of mass-production at the time of the thesis writing, was chosen for this study. Because of the product’s unique features and absence of direct competitors, it creates a new market niche. However, it has not been without challenges for the company.
The author has set a goal to learn from this example, analyze product and marketing decisions that have been made and define a framework for a successful product launch in future.
The author has set a goal to learn from this example, analyze product and marketing decisions that have been made and define a framework for a successful product launch in future.