Planning of a new online business concept
Saari, Jenny (2016)
Saari, Jenny
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201603163219
https://urn.fi/URN:NBN:fi:amk-201603163219
Tiivistelmä
The subject of this thesis is to plan the author’s future online business through an investi-gation of the electronic commerce market and the new electronic commerce trend, a sub-scription box business. The objective of this thesis is to create a one single page plan for the author’s future online business concept by using the Running Lean Method by Ash Maurya, to help to validate her business idea. The first sub objective is to carry out practi-cal and succinct information for small business entrepreneurs that are thinking about start-ing an online business. A deep research about the concepts of a successful subscription box business will be conducted. The second objective is to create a brief guide about set-ting up a private company in the Netherlands to help the author to establish her future busi-ness there. This thesis is represented from a perspective of a starting online entrepreneur. This thesis does not address particularly the topics of entrepreneurship or technical man-ners of starting an online business.
The theoretical framework of this thesis is about the environmental analysis of the current state of the electronic commerce market in Europe and in the Netherlands. Current online trends that will have an effect on future online businesses and their competitive conditions in the near future will be investigated. Moreover, the framework will examines the key con-cepts of a successful subscription box business and how these concepts appears in a cre-ation process of this business model. The framework is based on the most recent data about electronic commerce and its trends.
As a result of this project based thesis there will be a complete one page plan created for a natural cosmetics and health food subscription box service. This plan will be used for the author’s future validation stage of her business which will be taken later in 2016 in the Netherlands. A transparent process description of author’s business planning will help to guide small business entrepreneurs who are planning to establish an online business. At the end, based on the investigation of this thesis and the planning of the business idea, the author will make conclusions about the future of her business. In addition, the author gives suggestions for the new online entrepreneurs.
This thesis was carried out from October 2015 to January 2016 and its objectives have been achieved.
The theoretical framework of this thesis is about the environmental analysis of the current state of the electronic commerce market in Europe and in the Netherlands. Current online trends that will have an effect on future online businesses and their competitive conditions in the near future will be investigated. Moreover, the framework will examines the key con-cepts of a successful subscription box business and how these concepts appears in a cre-ation process of this business model. The framework is based on the most recent data about electronic commerce and its trends.
As a result of this project based thesis there will be a complete one page plan created for a natural cosmetics and health food subscription box service. This plan will be used for the author’s future validation stage of her business which will be taken later in 2016 in the Netherlands. A transparent process description of author’s business planning will help to guide small business entrepreneurs who are planning to establish an online business. At the end, based on the investigation of this thesis and the planning of the business idea, the author will make conclusions about the future of her business. In addition, the author gives suggestions for the new online entrepreneurs.
This thesis was carried out from October 2015 to January 2016 and its objectives have been achieved.