CORPORATE COMMUNITY INVOLVEMENT. Effect on employee outcomes
Do, Thi; DO THI TRUC, LY (2016)
DO THI TRUC, LY
Centria-ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
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Julkaisun pysyvä osoite on
Corporate community involvement is a beneficial policy of organizations. It brings professional as well as social benefits to the company. Usually companies practice corporate community involvement in order to contribute into societal development. The report studies five cases of big companies Apple Inc., Nestle, Mac cosmetics, Samsung and McDonalds to identify effects of corporate community involvement on employee outcomes. It is concluded that McDonalds gain highest benefits from CCI projects and causes. The contribution made by other companies enhance their good image and attract more customers to be a part of societal development within the same cost. Some workable recommen-dations are given at the end of project that would add to effectiveness of concept and related efforts.