Impacts of Global Warming in South Bavaria Tourism
Oksanen, Saara (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604114140
https://urn.fi/URN:NBN:fi:amk-201604114140
Tiivistelmä
Abstact
The aim of the thesis is to describe and investigate the current tourism situation in the South Bavarian region. The state of South Bavaria is located in southern Germany, in the Alpine region. Thesis will discover and discuss, what is tourism of today and what it might be in the future. The research finds out, if the South Bavarian tourism companies are struggling with the affects of the climate change. Secondly, the goal is to come up with some ideas how to maintain and even boost the Bavarian tourism in the future wit- hout harming the nature.
The theoretical framework of the study introduces Bavaria and German tourism in gene- ral. It represents the region for the reader in order to help understand the current situa- tion better. Theoretical part also covers the key concepts of global warming, globalization, ecotourism, and sustainability.
The research method is quantitative. An online questionnaire was posted via e-mail to approximately 900 local tourism companies in South Bavaria. The questionnaire had 17 questions including four open questions. The questions concerned sustainability, affects of climate change in tourism business and the future prospects of tourism. The amount of respondents was 80.
The results of the survey show that climate change is real and it is a challenge for the South Bavarian tourism. Winter tourism has been the key concept and today when the amount of snow has significantly decreased, it is bringing new challenges for the region in order to stay attractive in competitive world. There will be new forms of winter tourism coming and local companies need to rethink their traditional ways of doing business. Also the customer of the future in changing, and not just the climate.
The aim of the thesis is to describe and investigate the current tourism situation in the South Bavarian region. The state of South Bavaria is located in southern Germany, in the Alpine region. Thesis will discover and discuss, what is tourism of today and what it might be in the future. The research finds out, if the South Bavarian tourism companies are struggling with the affects of the climate change. Secondly, the goal is to come up with some ideas how to maintain and even boost the Bavarian tourism in the future wit- hout harming the nature.
The theoretical framework of the study introduces Bavaria and German tourism in gene- ral. It represents the region for the reader in order to help understand the current situa- tion better. Theoretical part also covers the key concepts of global warming, globalization, ecotourism, and sustainability.
The research method is quantitative. An online questionnaire was posted via e-mail to approximately 900 local tourism companies in South Bavaria. The questionnaire had 17 questions including four open questions. The questions concerned sustainability, affects of climate change in tourism business and the future prospects of tourism. The amount of respondents was 80.
The results of the survey show that climate change is real and it is a challenge for the South Bavarian tourism. Winter tourism has been the key concept and today when the amount of snow has significantly decreased, it is bringing new challenges for the region in order to stay attractive in competitive world. There will be new forms of winter tourism coming and local companies need to rethink their traditional ways of doing business. Also the customer of the future in changing, and not just the climate.