Revenue Management and Dynamic Pricing Impact on Estonian Ferry Travellers
Vendla, Küllike (2016)
Avaa tiedosto
Lataukset:
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201604134272
https://urn.fi/URN:NBN:fi:amk-201604134272
Tiivistelmä
The Gulf of Finland is crossed by 3 ferry operators - Tallink, Viking Line, Eckerö Line and Linda Line catamarans. These operators are competing on the route of Tallinn-Helsinki-Tallinn which is the busiest route in the Baltic Sea.
Great competition between ferry companies in a small market across the Gulf of Finland is the reason why ferry companies have begun to implement revenue management and dynamic pricing.
The problem is the lack of information how revenue management and dynamic pricing strategy have impacted Estonian ferry travellers purchase habits as well as fairness perception and understandability of the dynamic pricing.
My aim is to study how familiar are customers with dynamic pricing, how it has impacted their purchase habits and what is their perception of fairness and understandability.
The theoretical framework focuses on two main topics.
One main topic explains the concept of revenue management, revenue management process and the concept of dynamic pricing.
Second main topic is about fairness, factors which are influencing fairness perception and issues to consider when practicing revenue management and dynamic pricing.
For my research I used quantitative research method. The research strategy is to use a quantitative questionnaire that helps to provide a wide range of responses.
Great competition between ferry companies in a small market across the Gulf of Finland is the reason why ferry companies have begun to implement revenue management and dynamic pricing.
The problem is the lack of information how revenue management and dynamic pricing strategy have impacted Estonian ferry travellers purchase habits as well as fairness perception and understandability of the dynamic pricing.
My aim is to study how familiar are customers with dynamic pricing, how it has impacted their purchase habits and what is their perception of fairness and understandability.
The theoretical framework focuses on two main topics.
One main topic explains the concept of revenue management, revenue management process and the concept of dynamic pricing.
Second main topic is about fairness, factors which are influencing fairness perception and issues to consider when practicing revenue management and dynamic pricing.
For my research I used quantitative research method. The research strategy is to use a quantitative questionnaire that helps to provide a wide range of responses.