How to provide creative concepts for business events with limited budget. Case: Nordic Digital Business Summit

Abstract

The thesis work is based on the project of making the design for the Nordic Digital Business Summit 2015(NDBS), where the authors participated as coordinators of the aesthetic team. The project was found through the proposals on the Haaga-Helia Mynet webpage, posted by the event company Onyx Group Oy. The thesis research concentrates on how individuality and attractiveness of events can be expressed through the event visuals and aesthetics. The report considers two important questions: How visual elements support the aim of the event and how can these elements be created with the use of cost-efficient solutions. The objective of the thesis work is to describe how the design of the case event- Nordic Digital Business Summit 2015 was done, to analyze the cheapest solutions of event promotion and marketing and in creation of designing concepts. The main aim of the thesis work is to create an innovative and cost-efficient concept for the future NDBS event. In the theoretical part, thesis writers provide previous theoretical researches on the event marketing, branding and event design. In the empirical part authors describe NDBS 2015 event visual creation process as well as set main research objectives, goals and aims and mention research methods used in the thesis work. In the discussions part, the overview and analysis of the research is given, thesis writers are coming up with the final concept for the future NDBS event, which answers needs of the commissioner and based on the theoretical research and qualitative research conducted by thesis writers. In addition, discussion part includes the learning process of thesis writers, with the description of the learning evaluation and involvement in the project in general.