Sales Culture in Finland : Multicultural employees as a part of Finnish Sales Culture
Faitrouni, Laura (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605035955
https://urn.fi/URN:NBN:fi:amk-201605035955
Tiivistelmä
The main objective of this study is to research the Sales Culture in Finland, and how it has evolved over the past two decades. The teaching methods of Sales in Finland were observed and researched. The question; can Finland benefit from hiring multicultural professionals?
The connection between Finnish culture and its sales methods was discussed as well. As part of the research, interviews with individuals from different cultural groups with sales experience in Finland’s business markets were conducted.
The study includes theory that is divided in three main parts – Facts, Teaching methods of Sales Culture in Finland, and Challenges & Benefits of Globalization. These theoretical frameworks are presented as part of the study in order to comprehend the situation as it is nowadays in Finland.
The research includes interview analysis as well as discussions. In conclusion, ideas on improving teaching methods in sales in Finland, and making the Finnish sales culture more open for individuals from other cultures are presented.
The connection between Finnish culture and its sales methods was discussed as well. As part of the research, interviews with individuals from different cultural groups with sales experience in Finland’s business markets were conducted.
The study includes theory that is divided in three main parts – Facts, Teaching methods of Sales Culture in Finland, and Challenges & Benefits of Globalization. These theoretical frameworks are presented as part of the study in order to comprehend the situation as it is nowadays in Finland.
The research includes interview analysis as well as discussions. In conclusion, ideas on improving teaching methods in sales in Finland, and making the Finnish sales culture more open for individuals from other cultures are presented.