E-marketing channels : The digital influence on small sized businesses
Lam, Linh (2010)
Lam, Linh
Mikkelin ammattikorkeakoulu
2010
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201003085487
https://urn.fi/URN:NBN:fi:amk-201003085487
Tiivistelmä
The inception of e-marketing is from the middle of 1990s. Since then the number of companies who apply it are increasing. E-marketing can bring many advantages for business such as cost effective, worldwide reach and access, time, space, interactivity, value added and competition. The traditional ways of doing e-marketing are still going on. Yet, e-marketing having rising up provides not less convenience for businesses. The cost of conducting business is especially cheaper. It becomes the prominent way for many businesses to choose. E-marketing includes six media communication channels: Search engine marketing, Online public relations, On-line partnership, Viral marketing, Opt in e-mail, and Interactive ads.
These channels are analyzed in depth to give a better understanding of them and create a good base for decision making. The small businesses can apply these channels, however there is the selection among the techniques inside each one. The study reveals the correlation between company size, its budget, and website with the features of those channels’ techniques to make the final choices and give concrete results. In addition, e-marketing offers an equal environment as well as the similar advantages for companies to make the online campaigns. The study also shows the picture of AdWords campaign and some recommendations for small size businesses. Equally important is the content of a website; it plays the influential role to draw traffic and keep online visitors coming back next time. A website is like the representative of a business in the digital distance. Finally, whatever methods are chosen in the e-marketing campaign, they should be well planned in practice. Without planning, a company is like walking through the dark without a flashlight.
These channels are analyzed in depth to give a better understanding of them and create a good base for decision making. The small businesses can apply these channels, however there is the selection among the techniques inside each one. The study reveals the correlation between company size, its budget, and website with the features of those channels’ techniques to make the final choices and give concrete results. In addition, e-marketing offers an equal environment as well as the similar advantages for companies to make the online campaigns. The study also shows the picture of AdWords campaign and some recommendations for small size businesses. Equally important is the content of a website; it plays the influential role to draw traffic and keep online visitors coming back next time. A website is like the representative of a business in the digital distance. Finally, whatever methods are chosen in the e-marketing campaign, they should be well planned in practice. Without planning, a company is like walking through the dark without a flashlight.