Creating a website for Zuri Safaris and Tours
Kangasaho, Mirka (2016)
Haaga-Helia ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605046279
https://urn.fi/URN:NBN:fi:amk-201605046279
Tiivistelmä
This thesis is a report about the planning and implementing a website for a Tanzanian company Zuri Tours & Safaris. The goals were to get the website for the commissioner and ease their marketing through that. For me the aim was to develop as a website planner and maker. The project was commissioned in March 2015 and doing the website was started in 23rd of March. The publishing was in 22nd of June. The thesis consists of the theory part and the part about implementing.
The part of the commissioner has the basic information about the company. On top of that it includes the products that are offered. Also the safari and tour market in Africa and Tanzania and the ways of competition are covered. The chapter about the marketing communication has the theory and subheading goes deeper to the marketing via website. The theory of making a website again has the practical theory about details, how the website should be planned and implemented. There will be discussed one by one each part of a website. The chapter about the preparations for the website is empirical while it explains the steps of selecting the tools, how the communicating with a Tanzanian commissioner worked out and the benchmarking. The last chapter is strictly about the implementing and it is synchronized with the chapter of the theory of making the website. It has all the same elements explained how in this case was done.
The website was made in Wix, a platform for making the websites. Apart from the content and the texts the commissioner did not effect on the project, except forwarding the material that was possible to be used. Some ideas about how the things would be possible to do easier or better came out in a chapter of discussion. Mainly the small practical things were planned a bit worse as they could have been.
The part of the commissioner has the basic information about the company. On top of that it includes the products that are offered. Also the safari and tour market in Africa and Tanzania and the ways of competition are covered. The chapter about the marketing communication has the theory and subheading goes deeper to the marketing via website. The theory of making a website again has the practical theory about details, how the website should be planned and implemented. There will be discussed one by one each part of a website. The chapter about the preparations for the website is empirical while it explains the steps of selecting the tools, how the communicating with a Tanzanian commissioner worked out and the benchmarking. The last chapter is strictly about the implementing and it is synchronized with the chapter of the theory of making the website. It has all the same elements explained how in this case was done.
The website was made in Wix, a platform for making the websites. Apart from the content and the texts the commissioner did not effect on the project, except forwarding the material that was possible to be used. Some ideas about how the things would be possible to do easier or better came out in a chapter of discussion. Mainly the small practical things were planned a bit worse as they could have been.