Businesss model generation for a nonprofit organization : Pirkanmaan Protopajaverkosto

Abstract

This thesis has the objective to propose a strong and competitive business model for Pirkanmaan Protopajaverkosto, a nonprofit network consisting of several educational institutions and companies. The assignment is to generate different business models with appropriate pricing mechanisms regarding to Pirkanmaan Protopajaverkosto and its current business environment. A thorough and complete research in literature is indispensable in order to develop strong business models. The process of business model generation and pricing strategies of nonprofit organizations are the two main issues of the literature research. Based on the process proposed by the literature, the project work begins with developing of a deep understanding of the environment in which Pirkanmaan Protopajaverkosto has to compete. The network is influenced by many factors. The critical uncertainties are the number of members and the development of new technologies. Appropriate processes, methods, and techniques introduced in the literature research are applied during the project work. Different business models are developed according to different scenarios. All business model options are evaluated and analyzed in order to propose a specified business model that suits the characteristics of Pirkanmaan Protopajaverkosto and its surroundings. The proposed business model enables Pirkanmaan Protopajaverkosto to evolve to a large network that provides benefits to all its members by utilizing the full potential of the organization.