Influencing factors on consumer buying behaviour of smart phones : a research on the buying behaviour of young consumer in Kathmandu, Nepal
Shrestha, Sabnam (2016)
Turun ammattikorkeakoulu
2016
Creative Commons Attribution 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605107058
https://urn.fi/URN:NBN:fi:amk-201605107058
Tiivistelmä
Mankind has made an impressive progress over time. What once used to be in the dimension of science fiction has now become reality. Remarkable progress has been made in science and technology. Telecommunication is one of the greatest example of this. Technologies used for long distance communication has been changed from lung-blown horns and loud whistles to smart phone. These days mobile phone has been a basic device that one must possess
The research investigates how much a consumer is influenced by their lifestyle and analyzes the factors that influence young consumers in purchasing smartphone. Furthermore, the research explores, how social media affect consumption behavior of mobile phones among young consumers. Hence, buying behavior of consumers with the age bar of 18-35 years is analyzed by considering present situation of mobile phone market of Nepal.
The primary objective of this study is to explore future potential in consumption of future smart phones in Nepal. I believe this study will provide some significant knowledge and information to the smart phone manufacturers to uncover consumers’ preferences and anticipate consumer buying behaviour to surmount the smartphone market in Nepal.
Therefore, a research is conducted on the present situation of Nepal to understand the influencing factors among the youths while buying smartphones in Kathmandu, the capital city of Nepal with respect to low per capita income. Based on the findings of the study, suggestions have been provided and conclusions has been drawn.
The research investigates how much a consumer is influenced by their lifestyle and analyzes the factors that influence young consumers in purchasing smartphone. Furthermore, the research explores, how social media affect consumption behavior of mobile phones among young consumers. Hence, buying behavior of consumers with the age bar of 18-35 years is analyzed by considering present situation of mobile phone market of Nepal.
The primary objective of this study is to explore future potential in consumption of future smart phones in Nepal. I believe this study will provide some significant knowledge and information to the smart phone manufacturers to uncover consumers’ preferences and anticipate consumer buying behaviour to surmount the smartphone market in Nepal.
Therefore, a research is conducted on the present situation of Nepal to understand the influencing factors among the youths while buying smartphones in Kathmandu, the capital city of Nepal with respect to low per capita income. Based on the findings of the study, suggestions have been provided and conclusions has been drawn.