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The Student Evaluation Process of the Finnish Corporate Responsibility Reporting Awards
Reuhkala, Noora (2016)
Reuhkala, Noora
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605188557
https://urn.fi/URN:NBN:fi:amk-201605188557
Tiivistelmä
Corporate responsibility is not merely a trend but also a method for gaining competitive advantage through responsible actions. Society and individual consumers are demanding responsibility from all members of society, businesses included. Corporations have established a means to respond by releasing responsibility reports about all responsible operations and improvements thereof.
FIBS, Finnish Business and Society, coordinates the annual Finnish Responsibility Reporting Awards. The objective of this thesis is to analyze two corporate responsibility reports and present the stronger one to the student jury of the 2015 awards. The student jury is assembled out of interested applicants, forming teams from five Finnish universities to participate in the awards process during September to November 2015. Student jury members complete a preliminary evaluation in smaller teams and the final decision collectively at a student dialogue event facilitated by PricewaterhouseCoopers.
Corporate responsibility is a wide term for all business activities with economic, environmental or social impacts. These contain issues that can further be categorized under sustainability, responsibility and ethics. Corporate responsibility is not only about minimizing risks but also utilizing opportunities to generate advantages in the market.
Management of corporate responsibility is an extensive process of attempting to reach established targets with the resources available. All activities of responsible management should aim to create value in social, environmental and economic aspects while simultaneously coinciding with stakeholder expectations. Responsibility management has several standards and guidelines available to use as tools in the process.
Responsibility reporting is mostly voluntary releasing of internal and external communications about material issues. Reports give stakeholders comprehensive information about the level of responsibility in operations and the impact it has on business. The bulk of large companies today use Global Reporting Initiative, or GRI, guidelines to ensure sufficient report contents and GRI use also improves report comparability. Reports aim to generate credibility by being transparent, describing the company values and presenting facts and figures to cover progress in all material issues.
FIBS, Finnish Business and Society, coordinates the annual Finnish Responsibility Reporting Awards. The objective of this thesis is to analyze two corporate responsibility reports and present the stronger one to the student jury of the 2015 awards. The student jury is assembled out of interested applicants, forming teams from five Finnish universities to participate in the awards process during September to November 2015. Student jury members complete a preliminary evaluation in smaller teams and the final decision collectively at a student dialogue event facilitated by PricewaterhouseCoopers.
Corporate responsibility is a wide term for all business activities with economic, environmental or social impacts. These contain issues that can further be categorized under sustainability, responsibility and ethics. Corporate responsibility is not only about minimizing risks but also utilizing opportunities to generate advantages in the market.
Management of corporate responsibility is an extensive process of attempting to reach established targets with the resources available. All activities of responsible management should aim to create value in social, environmental and economic aspects while simultaneously coinciding with stakeholder expectations. Responsibility management has several standards and guidelines available to use as tools in the process.
Responsibility reporting is mostly voluntary releasing of internal and external communications about material issues. Reports give stakeholders comprehensive information about the level of responsibility in operations and the impact it has on business. The bulk of large companies today use Global Reporting Initiative, or GRI, guidelines to ensure sufficient report contents and GRI use also improves report comparability. Reports aim to generate credibility by being transparent, describing the company values and presenting facts and figures to cover progress in all material issues.