Content Marketing for Startups : Case company: Motivade Ltd.
Hartwigsen, Justus (2016)
Haaga-Helia ammattikorkeakoulu
2016
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201605208948
https://urn.fi/URN:NBN:fi:amk-201605208948
Tiivistelmä
This thesis deals with content marketing and its importance for a start-up like Motivade.
Motivade is active in the Health and Fitness industry and has been online with their web-site/blog and social media for about three years. However there is room for improvement and Motivade made clear to me that they would benefit of a deeper insight into content marketing.
The thesis starts with a short SWOT analysis of Motivade’s current Marketing activities.
From there the thesis covers the most relevant theory of topics in the exact order of how content is created, published and distributed. The topics covered are content creation coupled with search engine optimisation, free as well as paid social media services as distribution channels and email, whatsapp and remarketing as follow up channels. To present the findings data was obtained from online marketing courses, articles/ blog posts as well as several books.
The desired outcome of applying the researched information is the ability for Motivade to produce and efficiently distribute quality content which helps to raise brand awareness and to attract new customers.
Motivade is active in the Health and Fitness industry and has been online with their web-site/blog and social media for about three years. However there is room for improvement and Motivade made clear to me that they would benefit of a deeper insight into content marketing.
The thesis starts with a short SWOT analysis of Motivade’s current Marketing activities.
From there the thesis covers the most relevant theory of topics in the exact order of how content is created, published and distributed. The topics covered are content creation coupled with search engine optimisation, free as well as paid social media services as distribution channels and email, whatsapp and remarketing as follow up channels. To present the findings data was obtained from online marketing courses, articles/ blog posts as well as several books.
The desired outcome of applying the researched information is the ability for Motivade to produce and efficiently distribute quality content which helps to raise brand awareness and to attract new customers.